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Certified Digital Advertising Expert

Lead with Data, Creativity, and Strategy in the Modern Advertising World

Today's most successful brands are built by experts who can blend analytical precision with creative storytelling. This intensive, practitioner-led certification is your gateway to mastering that exact blend. We move beyond theory to equip you with the confidence, skills, and portfolio-ready experience to excel as a modern digital advertising specialist and accelerate your career immediately.

Learn with an Unmatched Industry Advantage

Our curriculum is supercharged by an exclusive partnership with Aleph Group, a global leader in digital enablement with premier partnerships across Meta, Google, TikTok, and other major advertising platforms. This means your education is directly connected to the industry's pulse, offering you:

  • A structured bridge to pursue valuable platform certifications.
  • Insider knowledge of career opportunities and professional networks.
  • A curriculum that stays ahead of the curve, informed by platform updates and trends.

Why This Course?

Learn from Active Industry Leaders: Our instructors are seasoned practitioners from top brands, agencies, and advertising platforms. They bring real-world challenges, live campaign insights, and cutting-edge strategies straight to the classroom.

Build a Real Campaign: Move beyond concepts and create a full digital advertising strategy from scratch. You’ll present your campaign to industry experts, receiving actionable feedback to polish your approach.

Gain a Professional Edge: Earn a certificate of completion and unlock pathways to official platform certifications through our exclusive partnership with Aleph Group—a trusted partner of Meta, TikTok, X, Spotify, Google, and more.

Future-Ready Skills: Master the use of data analytics and AI-powered tools to optimize campaigns in real time, maximize ROAS, and stay ahead of industry shifts.

Who Should Enroll?

This program is tailored for professionals and aspiring experts who are ready to elevate their impact:

  • Marketers & Brand Managers seeking hands-on mastery of digital advertising mechanics.
  • Paid Media Specialists aiming to deepen their expertise in advanced optimization and platform mastery.
  • Entrepreneurs & Business Owners who want to drive measurable growth through targeted online campaigns.
  • Career Starters & Transitioners looking to launch or accelerate their journey in digital advertising.

 

Your Learning Journey

  • Paid Media Fundamentals
 Understanding the digital advertising ecosystem, key players, and core models.
  • Strategic Media Planning
 Audience research, goal setting, channel selection, and budget allocation.
  • Effective Media Buying
 Tactics for smart ad placement across search, social, display, and video networks.
  • Platform Deep-Dives 
How leading platforms (Meta, Google, TikTok, etc.) work and how to leverage their unique tools.
  • Creative that Converts 
Principles of high-performing ad design, messaging, and A/B testing.
  • Data & AI in Advertising
 Using analytics and AI tools to track performance, gain insights, and make real-time decisions.
  • ROAS-Driven Optimization 
Techniques to refine targeting, bidding, and creative for continuous improvement.
  • Ethics, Compliance & Best Practices
 Navigating privacy regulations, transparency, and industry standards.
  • Trends & Professional Certifications
 Exploring emerging trends and pathways to official platform credentials.
  • Hands-On Campaign Development 
Build, document, and present a full digital advertising strategy.
  • Career Pathways in Digital Advertising
 Roles, opportunities, and how to position yourself in the industry.

Course Details

  • Start Date: 16th February 2026
  • Schedule: Mondays, 6:00 PM – 8:00 PM (East Africa Time)
  • Format: Live, interactive virtual sessions
  • Investment: Ksh 25,000
  • Certificate: Awarded upon successful completion

Ready to Lead in Digital Advertising?

Limited seats available. Secure your spot today and start building the expertise that brands demand.

NEW!

Certified Digital Advertising Expert

KSh 25,000.00

Deposit : KSh 12,500.00 Per Ticket

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